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Cover Story THE BEST OF LUXURY IN 2015
LUXURY FOR ALL
By Neha S. Bajpai
The millennials are pushing for a democratic luxury market, away from overpriced brands and the cold vaults of malls
CREAM OF THE CROP
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Homely planet
Traditionally, a luxury vacation would entail a stay at a sprawling suite on a remote island, being ferried about in limousines, Dom Pérignon dinners and shopping safaris on Bond Street or Fifth Avenue. Having ticked off the touristy highlights and big sights around the globe, today the well-heeled are keen on discovering tiny villages in Namibia or living it up the Caribbean style with...
Bringing home the world
When K. Raghu Ramakrishna Raju, chairman of Ind-Barath Power Infra, bought a house for his son in Hyderabad recently, just a posh address was not enough for him. His desire for luxury landed him at Unique Trees, a nursery of exotic trees, in the city. Raju picked up trees worth Rs80 lakh, including an Italian cypress which cost Rs40 lakh, to do up the house.“Luxe enthusiasts these days want...
Virtual reality.
For a long time, luxury retailers took great pride in being inaccessible to a larger audience. Over the years, however, the dearth of new physical markets and the spending power of young, affluent consumers have forced even the stodgiest of brands to shed snobbery and venture out into the democratic world of online shopping. What has been a fad in the west with websites like Net-a-Porter and Gilt...
A private gallery for all
Bread 'n' bandwidth
Leather-bound
Blender's pride
Creating a mind teaser
Driving demand
Shining star
Mix and match
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