Brand lifter Soon after graduation, Nidhi decided to explore the world of marketing and advertising. She joined a film advertising company, where her job involved fitting brands into movies. But young and adventurous, she moved to a start-up, a marketing firm that used hangers at premium laundry houses for advertising purposes. “I was heading the team, right from arranging the computers to creating...

Drill thrill Rahul studied chemical engineering at BITS, Pilani. Unlike his peers, he did not nurture MBA dreams; he wanted to be an oil and gas analyst.He is now working with Schlumberger Limited in the 'well services' division. In college, he had chosen petroleum while specialising in chemical engineering. The Schlumberger job offered a package that was five times more than his previous job did. Was...

Robotic rewards Prasanta has a passion for robotics. As a student, he had won national and international awards in robotics. The limited scope for robotics in India did not deter him from choosing it as a career. “Now most industries are turning to automation, and there will be a need for robotics,” he says. This graduate from the National Institute of Science and Technology, Berhampur, was...

Test for the best Organisations are leaving behind the trend of mass hiring; they are now correcting salary structures and the size of workforce, and are focusing on choosing the right candidate. After all, the cost of attrition is more than the cost of hiring. Since maximum churning happens at lower levels, selection processes at these levels involve analytical and logical reasoning tests before the basic...

Tourism initiative

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Long-term affair