ADVERTISING
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By Nikita Doval
Story Dated: Saturday, March 17, 2012 16:9 hrs IST
Advertisers use the feel-good factor for more interaction with the consumer
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| The campaign, which features Binno (centre), is aimed at spreading awareness about Vedanta's CSR initiatives. Issues like malnourishment and the importance of educating girls are dealt within the ad |
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| Airtel’s Har ek friend campaign had started from the premise of the sheer variety of friends people have today as opposed to the watertight groups of school, college and workplace from an earlier generation. |
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